Internet Marketing: Simply put it is the use of internet to advertise and sell goods or services. Over a period of time internet marketing evolved in various ways from email marketing to web 2.0.

Here are some of the forms of internet marketing:

1. Email Marketing
2. Banner Advertising
3. Affiliate Programs
4. Search Engine Optimisation
5. Pay Per Click Advertising
6. Viral Videos and many more

Internet Marketing first began in early 1990s as simple, text-based websites that offered information. Later it developed to email marketing and banner advertising. At the time of internet boom these two forms of marketing were aggressively used by marketers.

However "pop up" advertising loosed its popularity during the dot com burst. Later on Google became quite popular and with that search engine optimization and pay per click advertising also started gaining momentum.

Search Engine Optimisation (SEO):

Simply stated it is the art of gaining top rankings in search engines like Google, Yahoo or MSN for your industry keywords. Let's say you are an hotelier and you have a property in New York city. Then ideally your website should appear for keywords like "new york hotels" or "hotels in new york" etc..

While SEO is not an instant result program and it takes lot of work to get website ranked for desired keywords. One should wait for at least 6 to 8 months to see any kind of result. However if you do fall short of time and want instant traffic then you can go for Pay Per Click (PPC) programs.

eBrandz offers SEO services to its clients since 2003. We have vast experience and in depth knowledge to execute projects. Right from the beginning eBrandz is a stickler to ethical (white hat) SEO. We don't recommend short term results and have always advised clients against such techniques.

Have questions? Contact us now to get free website analysis. Our sales team will contact you to discuss your requirements.

Pay Per Click (PPC) Advertising:

Simply stated, PPC is an Internet advertising campaign driven by an auction-style system in which advertisers bid for placement of their ads. Currently there are two major PPC search engines - Google AdWords and Microsoft adCenter.

Over the years both engines have included many changes and more relevance is given to Quality score to get good performance.

Benefits of Pay Per Click Advertising:

1. You only pay when someone clicks on your ad (i.e. someone views your website).
2. Your ad is shown to only people looking for your product/services. In essence you do not chase customers but customers searching for your products/services come to your website through PPC advertising. This is true for even search engine optimization (SEO).
3. You get more control by giving you option to target specific countries/states/cities or certain specified geographical areas.
4. Instant Traffic: Your ads are live and you get traffic within few hours.
5. More control over campaigns.

eBrandz offers pay per click (PPC) management services. Our team are AdWords/Yahoo/Microsoft certified.